Client brief - "We are mailing customers a holiday gift guide. Make it mobile."
Solution - A content focused approach, delivered video shorts with a custom T-mobile AR app and a beautiful print piece. 1 million views in a week. Crushed KPIs. Won awards.
Photography products live throughout the Microsoft ecosystem, making it difficult to pull business groups together in an effort to educate consumers on their offering as a whole. Y&R Seattle came to them with a solution, the high value experience campaign. Featured on MSFT.com, the campaign included production of 90 second branded content video and an interactive site that could walk the consumer through the 3 main products featured in the campaign (The Nokia Lumia 1020 camera, Instagram for windows phone, and their cloud storage OneDrive).
The Web site houses a full-screen version of the video in the hero. Scrolling down, the user can discover functionality of the 3 "hero" products featured in the story as well as download or purchase links.
Video created for the launch of office 365. Designed to convey the ease of use and improved touch screen functionality without deep diving into screen shots or actual product demos. The tight budget necessitated doing all animation, as well as shooting all green screen hands for compositing, in-house with a canon 5d mark 2. Additionally, all design elements, music and voice talent were selected to further the essence of a children's tale, thereby reinforcing the products claim of intuitive design and seamless transitions from previous software release.
The office 365 team was so pleased they came back asking if we could produce a short web video to announce their "Out of office office" photo contest. The scope of the contest necessitated a minuscule shoot budget and a 5 day turn around. To accomplish the impossible, I created a hand made snoricam mount out of lumber that would fit under the actors shirt, keeping the camera focused on the actors face no matter where he moved. This rigged not only conveyed perfectly the idea of being on the move as you work, it allowed for the shoot to be accomplished with a two person crew in a day around Seattle. It's not my most beautiful work, but I love it as a representation of the "can do" spirit i prefer to effuse. Obstacles are there to get over.
The Seattle Storm came to us looking for a campaign that could elevate their status as Seattle's only professional basketball franchise among old Seattle Sonics fans while maintaining a connection to their family friendly fan base. We delivered a gritty campaign that focused on images highlighting the drive and determination of the players, sharply punctuated by key words in block text. Tv spots were edited with existing game footage, play by play audio and an original composition to complete the hard driving athletic aesthetic with just the right amount of family fun peppered in.
Client brief - "Enjoy your free time."
Solution - "Ok."
For the 2013 holiday season, our partner agency (Wunderman) needed a greeting for clients and friends that displayed their digital chops while harkening back to their storied past in advertising, The scrolling HTML web page gently. descended a snow covered fir tree populated with woodland creatures representing the various departments of an agency, complete with appropriate dress and accessories. The holiday motif reached the next level with a music box scroll on the right side, encouraging the user to scroll the page up and down, alternating the speed of the music, to create a truly unique interactive greeting.